Otter Bookbinding (Tom&Co)
Branding

Otter Bookbinding was established in 1993 by Marysa de Veer. The Bindery is committed to keeping the tradition of craft bookbinding alive whilst also taking advantage of modern approaches to design, layout and print. I had the opportunity to create the Otter bookbinding logo whilst I was collaborating with Tom&co. For this task, I had to create the new Otter bookbinding logo, and it simply had to contain an Otter in the symbol.
Keeping in mind the brand had to represent not only Marysa de Veer’s vision but also had to engage both traditional and modern aspects. After various designs and sketches I was able to produce a simplified Otter face representing the modern trend of simple design and a traditional serif font.

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